GB Entertainment shield, the original Gambot mark

Where it started

GB Entertainment

The original mark, designed by Min Chung, for the studio's entertainment division, the roots Gambot builds forward from.

The original identity

Before Gambot became a studio spanning multimedia, games, video, music, and software, it started as GB Entertainment — the name and mark under which the first creative work took shape. The shield above is that original design, unaltered.

As the studio grew into a wider set of disciplines, the primary mark simplified to the shield alone — recognizable across every part of the studio, from a games project to a software tool. This page keeps the original identity intact, in the place it belongs.

Original Design

Min Chung

Creative Director with a background at MTV, Digitas NYC, and American Express. The GB Entertainment shield — this exact mark — was Min's design, and it's preserved here exactly as created.

Everything that came after

Multimedia, games, video, music, and software — all built by the studio this mark started.

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